MORGANTOWN, W.Va. (February 1, 2012) – MX Sports Pro Racing and Alli Sports have announced a multi-year agreement with Red Bull, the world’s leading energy drink, to become the “Official Energy Drink of Pro Motocross” for the upcoming Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The partnership will be highlighted by Red Bull title sponsorship at three of the 12 national events this summer — Budds Creek (June 16), RedBud (July 7) and Unadilla (August 18).
“We couldn’t be more proud to welcome Red Bull to the Lucas Oil Pro Motocross Championship,” said MX Sports Pro Racing President Davey Coombs. “Their presence within action sports and motorsports speaks for itself and with their commitment, Pro Motocross is sure to reach new heights this season and beyond.”
In addition to serving as the primary sponsor for the KTM factory team and Troy Lee Designs, Red Bull also supports some of the sport’s most recognizable names, including James Stewart, Ryan Dungey, international superstars Ken Roczen and Marvin Musquin as well as Women’s Motocross athletes Ashley Fiolek and Tarah Geiger.
“Red Bull has been such a big part of motocross for so long that it’s a natural fit for them to partner with Pro Motocross,” said James Stewart, who will make his full-time return to the series since winning all 24 motos en-route to the 2008 championship. “The brand has been a great partner to me personally and I’m really excited that the whole sport will benefit from their involvement.”
Red Bull’s venture into series support presents expanded content and distribution opportunities for Pro Motocross, while also generating a noticeable presence at the races, thanks to its iconic Energy Station that will be present at select rounds of the Lucas Oil Pro Motocross Championship. Additionally, the brand’s recognizable “World of Red Bull” image will be felt at each of the season’s 12 events.
“It’s so great that Red Bull will be the official energy drink of Pro Motocross,” said three-time and reigning Women’s Motocross Champion, Ashley Fiolek. “Red Bull’s support and passion for motocross is so strong and I know it will be felt at the races!”
In addition to its on-site activation, Red Bull will establish expanded video content for the Lucas Oil Pro Motocross Championship by showcasing weekly highlight packages of the races on Servus TV, run by Red Bull Media House, as well as exclusive features on the nationals and Red Bull athletes on the brand’s digital platforms.
With four former Lucas Oil Pro Motocross Champions set to line up on the start gate this May, the anticipation for the 2012 season is at an all-time high. In addition to the premier 450 Class, the young superstars of the 250 Class and Women’s Motocross Championship are set to provide a high level of competition all summer long.
Tickets for all rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebookpage and “follow” @AmericanMX on Twitter for exclusive content and information on the latest Lucas Oil Pro Motocross Championship action.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.
For more information about Red Bull, log onto to the official Red Bull USA website.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
Red Bull Media House
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.
MORGANTOWN, W.Va. (January 11, 2012) – MX Sports Pro Racing and Alli Sports announce that the brand new Lake Elsinore Motorsports Park will become the new home of Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, in Southern California. On the heels of announcing the 2012 series schedule and advance ticket sales for next summer, both parties are pleased to welcome the completely renovated Lake Elsinore Motorsports Park as the host site of the season finale, set to take place on Saturday, September 8, 2012.
Located in the hotbed of the motocross industry, and about an hour outside of the major metropolitan areas of Los Angeles and San Diego, Lake Elsinore serves as an ideal location for fans of the sport across the entire southern portion of the state. It’s also well-known to students of the sport’s history as the site of the Lake Elsinore Grand Prix, which was featured prominently in the epic motorcycle racing documentary film On Any Sunday back in 1971 – one year before the Lucas Oil Pro Motocross Championship was born.
“A successful search has landed the Pro Motocross finale at what we feel is the ideal location for a national event in Southern California,” said MX Sports President Davey Coombs. “This is a brand new facility that was built from the ground up to host such an event, and offers riders one of the best layouts of any track in the country. We like to close out the summer where the sport of motocross thrives, and we believe we’ve found the perfect place in Lake Elsinore Motorsports Park.”
The Marc Peters-designed venue is state-of-the-art in terms of motocross and features multiple elevation changes, spectacular obstacles, and easy access for the fans. The facility was designed with not only riders but spectators in mind as well, with paved roads and walkways, lush landscaping, camping amenities and designated areas at multiple elevations for viewing.
“Sight lines might be one of the most underrated values of what makes or breaks any motocross track for the fans,” said Peters, himself a former pro racer and the son of recent Motorcycle Hall of Fame inductee Stu Peters. “We built this so there isn’t a bad spot to watch from, no matter where you choose to stand. It was our dream to host a national and in an effort to do so, we took away from all the various experiences at the many tracks that have been a part of American Motocross in the past to make what we hope to be the ideal motocross facility, for both riders and spectators.”
The original Lake Elsinore track was a local hotspot for many years, but over time, newer venues throughout the region garnered the attention of enthusiasts and pros, ultimately forcing it to shut its doors two years ago. After months of sculpting and fine-tuning, the new Lake Elsinore Motorsports Park opened its doors to the public the first weekend in December. While the facility is ready for business (and has been getting rave reviews for the complete makeover) there is still plenty of work to be done, including the completion of a full Lucas Oil four-wheel off-road short course stadium on the property and the finishing touches of what will be the site of the final round of the 2012 Lucas Oil Pro Motocross Championship.
In addition to hosting the best riders on the planet this September, Lake Elsinore Motorsports Park will also be the final stop of the Women’s Motocross Championship. The eight-race season will feature the fastest women riders in the world, including multi-time champions Ashley Fiolek and Jessica Patterson, bringing a fitting conclusion to what is sure to be a memorable final weekend for Pro Motocross and the inaugural national event at Southern California’s newest facility.
Racer X Films recently visited Lake Elsinore on opening day, showcasing the newest playground for motocross riders throughout California. Check it out here. More details about the new Lake Elsinore Motorsports Park can be found at www.raceLE.com.
Ticket info for every round of the 2012 Lucas Oil Pro Motocross Championship can be found atwww.allisports.com. Fans won’t want to miss the chance to take advantage of special early-bird ticket sales!
For additional information please visit AlliSports.com/motocross plus “like” the American Motocross Facebookpage and “follow” @americanmx on Twitter for exclusive content and additional information on the latest Lucas Oil Pro Motocross Championship action.
For more information on the 2012 Lucas Oil Pro Motocross Championship, please log on towww.allisports.com/motocross.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at media@mxsportsproracing.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby
Lake Elsinore Motorsports Park
Lake Elsinore Motorsports Park is the premiere motorsports facility in Southern California. Located off of the 15 freeway in Lake Elsinore, California, Lake Elsinore Motorsports Park features four different MX tracks (designed by pro track designer Marc Peters), a Lucas Oil short course off-road truck track, and ample camping and picnic areas. Visit www.raceLE.com for more information on events and fees, and become a fan at www.facebook.com/racele for fan-only specials and promotions.
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